Entertainment-education: a communication strategy for social change/
Arvind Singhal, Everett M. Rogers
- New York: Routledge, 2014.
- xiv, 265 p. : ill. ; 24 cm.
Entertainment-Education -- The Tailor and the Postmaster -- Entertainment's Unrealized Educational Potential -- The Entertainment-Education Strategy -- The Rise of Entertainment-Education -- Simplemente Maria -- The Maid Weds the Maestro! -- Retracing Simplemente Maria -- The Simplemente Maria Story -- Why Was Simplemente Maria So Popular? -- The Effects of Simplemente Maria -- Ethical Problems Generated by Simplemente Maria -- Miguel Sabido and the Entertainment-Education Strategy -- Miguel Sabido -- Sabido's Entertainment-Education Strategy -- Conventional Versus Entertainment-Education Soap Operas -- Theoretic Bases of Sabido's Soap Operas -- Producing Entertainment-Education Soap Operas -- The Hum Log Story in India -- What Was Hum Log? -- Data Collection -- Educational Themes in Hum Log -- Audience Popularity -- Viewer Letters -- Modeling in Hum Log -- Impacts of Hum Log on Viewers -- Impacts of Hum Log on the Indian Television System -- Why Did Hum Log End? -- The Entertainment-Education Strategy in Music -- Music, a Pervasive Medium -- Entertainment-Education Music -- The Entertainment-Education Strategy in Radio -- The Promise of Radio -- The Archers -- The Jamaican Radio Soap Operas of Elaine Perkins -- Costa Rica's Dialogo -- Kenya's Usbikwapo Shikimana -- Tanzania's Twende Na Wakati -- Tinka Tinka Sukh in India -- The Effects of Entertainment-Education -- What Effects Have Been Found? -- A History of Entertainment-Education Effects Research -- Effects of Twende Na Wakati.
0805833501
Television in education Developing countries Television soap operas--Social aspects