Consumer culture, modernity and identity/ 
edited by Nita Mathur. 
 - Los Angeles:  Sage,  2014. 
 - xl, 399 p. :  ill. ;  23 cm. 
<br/><br/>PARTI Lifestyle Choices and Construction of Modern Identities<br/><br/>1. The Rich and the Super-rich: Mobility, Consumption and Luxury Lifestyles<br/>Mike Featherstone<br/><br/>2. Shop Talk: Shopping Malls and Their Publics<br/>Sanjay Srivastava<br/><br/>3. Consumer Agency of Urban Women in India<br/>Shelly Pandey<br/><br/>4. Modernity, Consumer Culture and Construction of Urban Youth Identity in India: A Disembedding Perspective<br/>Nita Mathur<br/><br/>5- Imagining Identity in the Age of Internet and Communication Technologies<br/>Robert Rattle<br/><br/>PARTH II Global Markets, Local Needs: Fashion and Advertising<br/><br/>6. Structural Changes Rather than the Influence of Media: People's Encounter with Economic Liberalization in India<br/>Steve Derne, Meenu Sharma and Narendra Sethi<br/><br/>7. Fashion, Advertising and Identity in the Consumer Society<br/>Douglas Kellner<br/><br/>8. Cultural Politics of Branding: Promoting 'KamaSutra' in India<br/>William Mazzarella<br/><br/>9. Shopping for Fashions in Post-socialist Russia<br/>Olga Gurova<br/><br/>10. Sales Tours or How Czech Seniors Learned to Love Capitalism<br/>Marketa Rulikova<br/><br/>PARTIII<br/>Subaltern Concerns and Moral Subjectivities<br/><br/>11. Politics of Consumption, Politics of Justice: The Political Investment of the Consumer<br/>Roberta Sassatelli<br/><br/>12. Ethical Consumption in the Global Age: Coffee's Promise of a Better World<br/>Nicki Lisa Cole<br/><br/>13. Consumer Culture and Turkish Poor Youth's Identity: Issues of Vulnerability and Exclusion<br/>Melike Akta§ Yamanoglu 
<br/><br/><label>ISBN: </label>9788132111276 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Social stratification	<br/>Consumers	<br/>Consumption (Economics)--Social aspects<br/>Group identity<br/>Civilization, Modern<br/>Culture<br/>Identity (Psychology)
<br/><br/><label>Dewey Class. No.: </label>306.3  / MAT/C