Mass communication research methods/ edited by Anders Hansen. - London : SAGE, 2009. - 4 volumes : ill. ; 25 cm. - Sage benchmarks in social research methods .

Includes bibliographical references.

Volume 1. Asking the right questions (theory, history, traditions, context in mass communication research). Theory in media research / Oliver Boyd-Barrett -- The complementarity of qualitative and quantitative methodologies in media and communication research / Klaus Bruhn Jensen -- Media, culture and modern times : social science investigations / Graham Murdock -- Remarks on administrative and critical communications research / Paul Felix Lazarsfeld -- Media sociology : the dominant paridigm / Todd Gitlin -- Communication research : one paradigm, or four? / Karl Erik Rozengren -- The three paradigms of mass media research in mainstream communication journals / W. James Potter, Roger Cooper and Michel Dupagne -- The new revisionsim in mass communication research : a reappraisal / James Curran -- Mass communication research : asking the right questions / James D. Halloran -- Cultural compliance and critical media studies / Greg Philo and David Miller -- Researching media institutions, organisations, professionals and production. The history of media institutions. Finding data, reading patterns, telling stories : issues in the historiography of television / John Corner -- Problems and possibilities in the writing of broadcasting history / Asa Briggs -- Media professionals and media production. Participant observation : researching news production / Simon Cottle -- The research method / Philip Elliott -- News as purposive behavior : on the strategic use of routine events, accidents, and scandals / Harvey Molotch and Marilyn Lester -- Four approaches to the sociology of news / Michael Schudson -- Media gatekeeping / Pamela J. Shoemaker -- Research approaches / Richard V. Ericson, Patricia M. Baranek and Janet B.L. Chan -- New(s) times : toward a 'second wave' of news ethnography / Simon Cottle -- Holism, communion and conversion : integrating media consumption and production research / David Deacon --

9781412930048 (hbk.) 1412930049 (hbk.)


Mass media--Research--Methodology.

302.23072 / HAN/M