TY  - BOOK
AU  - David Deacon
TI  - Researching communications: a practical guide to methods in media and cultural analysis
SN  - 9780340926994 (pbk.)
U1  - 302.2  
PY  - 2007///
CY  - London, New York
PB  - Hodder Arnold, Distributed in the U.S.A. by Oxford University Press
KW  - Communication
KW  - Research
KW  - Mass media
KW  - Methodology
KW  - Communication and culture
N1  - Includes bibliographical references (p. 395-419) and index; Ch. 1. Approaching research --
Ch. 2. Dealing with documentation --
Ch. 3. Selecting and sampling --
Ch. 4. Asking questions --
Ch. 5. Handling numbers --
Ch. 6. Counting contents --
Ch. 7. Analysing texts --
Ch. 8. Unpacking news --
Ch. 9. Viewing the image --
Ch. 10. Interpreting images --
Ch. 11. Being an observer --
Ch. 12. Attending to talk --
Ch. 13. Taking talk apart --
Ch. 14. Using computers --
Ch. 15. Beyond methodology: the what, how and why of researching communications --
ER  -