Researching communications: a practical guide to methods in media and cultural analysis/
Deacon David ... [et al.].
- 2nd ed.
- London : New York : Hodder Arnold ; Distributed in the U.S.A. by Oxford University Press, 2007.
- ix, 430 p. : ill. ; 24 cm.
Includes bibliographical references (p. 395-419) and index.
Ch. 1. Approaching research -- Ch. 2. Dealing with documentation -- Ch. 3. Selecting and sampling -- Ch. 4. Asking questions -- Ch. 5. Handling numbers -- Ch. 6. Counting contents -- Ch. 7. Analysing texts -- Ch. 8. Unpacking news -- Ch. 9. Viewing the image -- Ch. 10. Interpreting images -- Ch. 11. Being an observer -- Ch. 12. Attending to talk -- Ch. 13. Taking talk apart -- Ch. 14. Using computers -- Ch. 15. Beyond methodology: the what, how and why of researching communications --
9780340926994 (pbk.)
Communication--Research. Mass media--Research. Communication--Research--Methodology. Communication and culture.