TY  - BOOK
AU  - Nicholas, Carah
TI  - Pop brands: branding, popular music and young people
SN  - 9781433105647
U1  - 302.230835 
PY  - 2010///
CY  - New York
PB  - Peter Lang
KW  - Mass media and youth
KW  - Popular music--Social aspects
N1  - "Money and TV destroyed this thing!": mediated youth, popular music and the brandscape --
Music --
as it should be: the work of meaning making --
"I pushed my way to the front with every band I saw": mediating live music --
"We are not here to endorse products; we are just here to play music": musicians in the brandscape --
"Enjoy responsibly!": young people as brand co-creators --
"I'm here to party --
": the social narratives of brands --
Brand builders --
The future of mediated youth
ER  -