Nicholas, Carah <br/><br/>
Pop brands: branding, popular music and young people/ 
Nicholas Carah 
 - New York:  Peter Lang,  2010. 
 - xxi, 199 p. :  ill. ;  24 cm. 
 - (Mediated youth),  v. 11 .
<br/><br/>"Money and TV destroyed this thing!": mediated youth, popular music and the brandscape --<br/>Music --<br/>as it should be: the work of meaning making --<br/>"I pushed my way to the front with every band I saw": mediating live music --<br/>"We are not here to endorse products; we are just here to play music": musicians in the brandscape --<br/>"Enjoy responsibly!": young people as brand co-creators --<br/>"I'm here to party --<br/>": the social narratives of brands --<br/>Brand builders --<br/>The future of mediated youth. 
<br/><br/><label>ISBN: </label>9781433105647 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and youth<br/>Popular music--Social aspects
<br/><br/><label>Dewey Class. No.: </label>302.230835  / CAR/P