TY - BOOK AU - Block, Mervin TI - Writing news for tv and radio : the new way to learn broadcast newswriting SN - 9781608714216 U1 - 808.06607 PY - 2010///] CY - Washington, D.C. : PB - CQ Press KW - Broadcast journalism -- Authorship N1 - Originally published: Chicago : Bonus Books, 1998; Getting started -- Words to watch out for -- The lead writer's deadly don'ts -- Fine points/fine pointers -- Putting it all together -- Lead-ins, lead-outs, voice-overs -- All else ER -