TY  - BOOK
AU  - Garrand,Timothy
TI  - Writing for multimedia and the web: a practical guide to content development for interactive media
SN  - 0240808223
U1  - 006.78 
PY  - 2006///
CY  - Amsterdam
PB  - Elsevier Focal Press
KW  - Interactive multimedia
KW  - Authorship
KW  - World Wide Web
KW  - Technical writing
N1  - Includes bibliographical references and index; pt. I: Interactivity and the writer --
Writing for many media --
High-level design, management, and technical skills useful to the interactive writer --
The multimedia and web site production team --
Script and proposal formatting --
Key points from Part I: interactive media and the writer --
pt. II: Defining and achieving goals for informational multimedia and web sites --
Informational multimedia and web architecture --
Introduction to the informational multimedia and web site case studies --
Case study / Writing a marketing web site from proposal to documentation: Prudential Verani Realty --
Case study / Corporate web site: T. Rowe Price --
Case study / Research portal web site and the online feature story: Britannica.com and the Harlem Renaissance --
Case study / E-learning: Interactive Math and Statistics Learning --
Case study / Museum kiosk: The Nauticus Shipbuilding Company --
Case study / Training: Vital Signs --
Key points from Part II: how to write nonnarrative informational multimedia --
pt. III: Interactive multimedia narrative and linear narrative --
The elements of interactive multimedia narrative --
Introduction to the narrative multimedia case studies --
Case study / Adapting classic books to a computer game for the female audience: Nancy Drew: The Secret of the Old Clock --
Case study / Adding story to a simulation: Amped 3 --
Case study / Parallel stories narrative: The Pandora Directive --
Case study/ Worlds narrative: Dust: A Tale of the Wired West --
Case study / Immersive exhibit: The New England Economic Adventure --
Key points from Part III: how to write interactive narrative --
pt. IV: Conclusion: becoming a professional interactive writer
ER  -