Du Cros, Hilary <br/><br/>
Cultural tourism / 
Hilary du Cros and Bob McKercher 
 - 2nd ed. 
 - xiii, 269 p.;  25 cm. 
<br/><br/> Bob McKercher is the first author listed on the title page of the previous edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>SECTION A: Setting the context -- Defining cultural tourism -- Challenges in achieving sustainable cultural tourism -- Issues, benefits, risks and costs -- SECTION B: Cultural assets. Cultural heritage management principles and practice (with special reference to World Heritage) -- Tangible cultural heritage -- Intangible cultural heritage and creative arts -- SECTION C: Tourism, the tourist and stakeholders. How tourism works -- The cultural tourism market: a cultural tourism typology -- Tourism attraction system, markers and gatekeepers -- SECTION D: Products. Cultural tourism products -- Assessing product potential -- Market appeal/Robusticity matrix: a site specific auditing tool -- SECTION E: Operationalization. Framework for understanding what is necessary for a successful attraction -- Applying planning and management frameworks -- Experience creation. 
<br/><br/><label>ISBN: </label>9780415833967 (Hbk) 9780415833974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Heritage Tourism
<br/><br/><label>Dewey Class. No.: </label>910  / CRO/C