Du Cros, Hilary <br/><br/>
Cultural tourism / 
Hilary du Cros and Bob McKercher 
 - Second Edition 
 - New York:  Routledge,  2015. 
 - xiii, 269p.  25cm. 
<br/><br/> Bob McKercher is the first author listed on the title page of the previous edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>SECTION A: Setting the context -<br/><br/>Defining cultural tourism <br/><br/>Challenges in achieving sustainable cultural tourism <br/><br/>Issues, benefits, risks and costs <br/><br/>SECTION B: Cultural assets. Cultural heritage management principles and practice (with special reference to World Heritage) <br/><br/>Tangible cultural heritage <br/><br/> Intangible cultural heritage and creative arts <br/><br/>SECTION C: Tourism, the tourist and stakeholders. How tourism works <br/><br/>The cultural tourism market: a cultural tourism typology <br/><br/>Tourism attraction system, markers and gatekeepers <br/><br/>SECTION D: Products. Cultural tourism products <br/><br/>Assessing product potential <br/><br/>Market appeal/Robusticity matrix: a site specific auditing tool <br/><br/>SECTION E: Operationalization. Framework for understanding what is necessary for a successful attraction <br/><br/>Applying planning and management frameworks <br/><br/>Experience creation. 
<br/><br/><label>ISBN: </label>9780415833967  9780415833974 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Heritage tourism.
<br/><br/><label>Dewey Class. No.: </label>910  / DUC/C