TY  - BOOK
AU  - Hall,Colin Michael
TI  - Tourism and social marketing
SN  - 9780415576666 (pbk)
U1  - 910.688 
PY  - 2014///
CY  - London
PB  - Routledge
KW  - Tourism
KW  - Social marketing
KW  - BUSINESS & ECONOMICS / Consumer Behavior
KW  - TRAVEL / General
N1  - Includes bibliographical references (p. 244-288) and index; 1.Introduction to the field of social marketing: Creating Social Change? 2.Intervention and Theories of Behaviour 
3.The Changing Context of Change Agents: Social Marketing and Governance 4.The Process of Social Marketing 
5.The Craft and Practice of Social Marketing 
6.The Demarketing of Tourism Attractions, Activities and Destinations 
7.Tourist and Visitor Focussed Social Marketing: Cases and Issues 8.Destination and community-based tourism and social marketing: Cases and Issues 
9.Sustainable Consumption and Social Marketing 
10.A Sustainable Future for Social Marketing: Towards a Socially Dominant Logic?
ER  -