Beri, G.C. <br/><br/>
Marketing research/ 
G.C. Beri. 
 - 4th ed. 
 - New Delhi:  Tata McGraw Hill,  2000. 
 - xviii, 579 p.:   ill. ;   25 cm. 
<br/><br/>Introduction  3<br/><br/>Marketing Research  4		<br/><br/>When Marketing Research is Unnecessary	5<br/><br/>Scope of Marketing Research	  5		<br/>	<br/>Limitations of Marketing Research	7		<br/>	<br/>Threats to Marketing Research   8		<br/>	<br/>Marketing Information System	  9 <br/><br/>Marketing Decision Support System   II		<br/>	<br/>Status of Marketing Research Industry in India  12	<br/><br/>	<br/><br/>2.Marketing Research Management	17<br/><br/>Importance of Research Management	18<br/><br/>Qualities of a Marketing Research Manager	18 <br/><br/>Organising Marketing Research Function	19 <br/><br/>Evaluation and Control of Marketing Research 	24<br/><br/>Marketing Research and Marketing Management	26<br/> 
<br/><br/><label>ISBN: </label>9780070620223 0070620229 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>381.072  / BER/M