TY - GEN AU - Parikh, Parag TI - Stocks to Riches: Insights on Investor Behaviour SN - 978007597716 U1 - 337.6322 PY - 2006/// CY - Chhanai PB - Mcgraw Hill KW - Finance KW - Investment KW - Stock N1 - 1.Investing 2. Investment Strategy 3. Three Ways of Investing 4.Introduction of Behavioural Finance 5. Mental Accounting 6. Mutual Funds: An Indea Whose Time has gone ER -