TY  - BOOK
AU  - Kotler, Philip 
AU  - Keller, Kevin Lane
TI  - Marketing Management , Analysis, Planning Implementations and Control 
SN  - 9780137228515
U1  - 658.8 15th ed.
PY  - 2016///
CY  - Uttar Pradesh
PB  - Person Education
KW  - Marketing
KW  - Marketing / Management
KW  - Marketingmanagement
N1  - Part 1 Understanding Marketing Management 2
Chapter 1 Defining for the new realities 3
The value of marketing 3
Marketing decision making 3
Winning marketing 4
ER  -