TY  - BOOK
AU  - Hair, Joseph F
AU  - Hult, G. Tomas M, Ringle Christian M & Sarstedt Marko
TI  - A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM)
SN  - 9781544396415
U1  - 511.42 
PY  - 2022///
CY  - New Delhi
PB  - Sage Publications
KW  - MATHEMATICS / General
KW  - Heterogeneity Measurement
N1  - An Introduction to Structural Equation Modeling Chapter Preview What Is Structural Equation Modeling? Considerations in Using Structural Equation Modeling Principles of Structural Equation Modeling PLS-SEM, CB-SEM, and Regressions Based on Sum Scores Considerations When Applying PLS-SEM Guidelines for Choosing Between PLS-SEM and CB-SEM Organization of Remaining Chapters Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 2. Specifying the Path Model and Examining Data Chapter Preview Stage 1: Specifying the Structural Model Stage 2: Specifying the Measurement Models Stage 3: Data Collection and Examination Case Study Illustration-Specifying the PLS-SEM Model Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 3. Path Model Estimation Chapter Preview Stage 4: Model Estimation and the PLS-SEM Algorithm Case Study Illustration-PLS Path Model Estimation (Stage 4) Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 4. Assessing PLS-SEM Results-Part I: Evaluation of the Reflective Measurement Models Chapter Preview Overview of Stage 5: Evaluation of Measurement Models Stage 5a: Assessing Results of Reflective Measurement Models Case Study Illustration-Evaluation of the Reflective Measurement Models (Stage 5a) Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 5. Assessing PLS-SEM Results-Part II: Evaluation of the Formative Measurement Models Chapter Preview Stage 5b: Assessing Results of Formative Measurement Models Case Study Illustration-Evaluation of the Formative Measurement Models (Stage 5b) Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 6. Assessing PLS-SEM Results-Part III: Evaluation of the Structural Model Chapter Preview Stage 6: Structural Model Results Evaluation Case Study Illustration-Evaluation of the Structural Model (Stage 6) Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 7. Mediator and Moderator Analysis Chapter Preview Mediation Moderation Case Study Illustration-Moderation Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsChapter 8. Outlook on Advanced Methods Chapter Preview Importance-Performance Map Analysis Necessary Condition Analysis Higher-Order Constructs Confirmatory Tetrad Analysis Examining Endogeneity Treating Observed and Unobserved Heterogeneity Measurement Model Invariance Consistent PLS-SEM Summary Review Questions Critical Thinking Questions Key Terms Suggested ReadingsGlossaryReferencesIndex
ER  -