TY  - BOOK
AU  - Kozinets, Robert V
TI  - Netnography: The Essential Guide To Qualitative Social Media Research
SN  - '9781526444707'
U1  - 305.80072 
PY  - 2020///
CY  - London
PB  - Sage Publication
KW  - Research Methods & Evaluation. -- Ethnography
N1  - 	Introducing: netnography, qualitative social media research methods, and this book --
History of social media --
Media: communicating and connecting in the 21st century --
Socialities: all the ways we connect --
Praxis: introducing practices and data operations --
Ethics: procedures and flowcharts, updates and rules --
Data: the methodology of netnographic data collection --
Investigating: five steps to social media data collection --
Interacting: turning connection and communication into research data --
Immersing: journaling and organizing a reflective curation --
Integrating: combining telescopic and microscopic understandings --
Analyzing: elemental data transformation operations --
Interpreting: how to discover and make meaning from netnographic data --
Communicating: presenting and publishing your netnography --
Future of netnography
ER  -