TY  - GEN
AU  - Schiffman, Leon G.
AU  -  Wisenblit, Joseph
AU  - Kumar, S. Ramesh 
TI  - Consumer behavior
SN  - 9789353069834
U1  - 658.8342 
PY  - 2019///
CY  - Uttar Pradesh
PB  - Pearson
KW  -  Consumidores -- Conducta Consumer behavior Marketing
N1  - 	
Part I Consumers, marketers, and technology 
Part II The consumer as an individual 
 Part III Communication and consumer behavior 
Part IV Social and cultural settings 
Part V Consumer decision-making, marketing ethics, and consumer research
ER  -