TY  - BOOK
AU  - Frikha,Azza
TI  - Measurement in marketing: operationalization of latent constructs 
SN  - 9781119671374
PY  - 2019///
CY  - London, UK, Hoboken, NJ
PB  - ISTE, Ltd., Wiley
KW  - Marketing research
KW  - fast
N1  - Characteristics and Main Types of Measurement -- Standardizing or Constructing a Measurement Scale -- Conception of a Measurement Scale -- Construction of a Measurement Scale -- Design of a Measurement Scale -- Quantitative Purification of a Reflective Scale -- Validity of a Measurement Scale -- Conclusion -- Glossary
UR  - https://doi.org/10.1002/9781119671374
ER  -