Measurement in marketing : operationalization of latent constructs /
Azza Frikha.
- London, UK : Hoboken, NJ : ISTE, Ltd. ; Wiley, 2019.
- 1 online resource.
Characteristics and Main Types of Measurement -- Standardizing or Constructing a Measurement Scale -- Conception of a Measurement Scale -- Construction of a Measurement Scale -- Design of a Measurement Scale -- Quantitative Purification of a Reflective Scale -- Validity of a Measurement Scale -- Conclusion -- Glossary.