Frank, Thomas, <br/><br/>
The conquest of cool: business culture, counterculture, and the rise of hip consumerism/ 
Thomas Frank. 
 - Chicago:  University of Chicago Press,  c1997. 
 - 287 p. :  ill. ;  24 cm. 
<br/><br/>1. A Cultural Perpetual Motion Machine: Management Theory and Consumer Revolution in the 1960s<br/>2. Buttoned Down: High Modernism on Madison Avenue<br/>3. Advertising as Cultural Criticism: Bill Bernbach versus the Mass Society<br/>4. Three Rebels: Advertising Narratives of the Sixties<br/>5. "How Do We Break These Conformists of Their Conformity?": Creativity Conquers All<br/>6. Think Young: Youth Culture and Creativity<br/>7. The Varieties of Hip: Advertisements of the 1960s<br/>8. Carnival and Cola: Hip versus Square in the Cola Wars<br/>9. Fashion and Flexibility<br/>10. Hip and Obsolescence<br/>11. Hip as Official Capitalist Style 
<br/><br/><label>ISBN: </label>0226259919  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--History--United States<br/>Advertising and youth--History--United States<br/>Consumer behavior--History--United States
<br/><br/><label>Dewey Class. No.: </label>381.309730904  / FRA/C