TY  - BOOK
AU  - Baisya, Rajat K.
TI  - Branding in a competitive marketplace
SN  - 9788132110590
PY  - 2013///
CY  - Los Angeles
PB  - SAGE
KW  - Business and Management
KW  - Strategic planning
KW  - Brand name products
N1  - Brand management in competitive environment --
Brand, its meaning, value, and power --
Building brand identity in challenging times --
Building brand equity in fiercely competitive environment --
Brand strategy and brand extension --
Designing marketing programs to build brand equity --
Managing brands over time and building equity through --
Relationship --
Brand accounting and brand valuation
UR  - https://evidya.sagepub.in/library/branding-in-a-competitive-marketplace?bookId=2640&siteName=evidya
ER  -