TY  - BOOK
AU  - Khan, Kaleem Mohammad
TI  - The encyclopaedic dictionary of marketing
SN  - 9780761935018
PY  - 2006///
CY  - New Delhi
PB  - SAGE
KW  - Business and Management
KW  - Marketing
KW  - Khan, Mohammed Naved
N1  - Preface --
Entries A Through Z --
Resources --
About the Authors
UR  - https://evidya.sagepub.in/library/the-encyclopaedic-dictionary-of-marketing?bookId=3199&siteName=evidya
ER  -