Khan, Kaleem Mohammad <br/><br/>
The encyclopaedic dictionary of marketing/ 
Kaleem Mohammed Khan and Mohammed Naved Khan 
 - New Delhi:  SAGE,  2006. 
 - 352 p. 
<br/><br/>Preface --<br/>Entries A Through Z --<br/>Resources --<br/>About the Authors. 
<br/><br/><label>ISBN: </label>9780761935018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business and Management<br/>Marketing<br/>Khan, Mohammed Naved