TY  - BOOK
AU  - Balachandran, S.
TI  - Customer-driven services management
SN  - 9780761932550
PY  - 2004///
CY  - New Delhi
PB  - SAGE
KW  - Business and Management
KW  - Customer services--Management
N1  - Services today --
The distinguishing characteristics --
Developing the service product --
Knowing the customer --
Marketing of services --
Attaining high quality --
Realising people potential --
Strategies for growth --
Managing information --
Some select service industries --
General insurance --
Life insurance --
Public services --
Hospitals --
Tourism --
Logistics
UR  - https://evidya.sagepub.in/library/customer-driven-services-management?bookId=3976&siteName=evidya
ER  -