TY - BOOK AU - Ruttenberg, Arie TI - Cracking the Creativity Code: Zoom in/Zoom out/Zoom in Framework for Creativity, Fun, and Success SN - 9789351504511 PY - 2014/// CY - Los Angeles PB - Sage KW - Business and Management N1 - The Last Chapter: How Come Nobody Thought of That Before?Your Brain as a PCYour Imagination: The Tool That Is Beyond Our ImaginationTaking the Imagination Elevator to the Land of Unlimited PossibilitiesCreativity in Action: Stories to Aspire and InspireSo-How in the World Do You Create?Build Your Creativity Muscles: 10 + 1 Exercises for Heavy-Lifting Change-the-World InnovatorsWhat Scholars Know about Creativity: A Journey Through the LiteratureOn Becoming Walter Mitty: The Fun of ImaginingEpilog: There Is Always More Than One (Right) Way...Index UR - https://evidya.sagepub.in/library/cracking-the-creativity-code?bookId=2851&siteName=evidya ER -