Communication for Behavior Change : Volume II: Writing and Producing for Television and Film/
Esta de Fossard
- New Delhi: Sage, 2015.
1. Using television and film for social development: the entertainment-education format -- 2. The role of the program manager -- 3. Articulation: designing message content for entertainment-education programs -- 4. Artistry: writing entertainment-education drama -- 5. Artistry: character development -- 6. Guidelines for script presentation and review -- 7. Auxiliaries: enhancing the message -- 8. Guidelines for pre-production: needs, budgets, and contracts -- 9. Guidelines for pre-production: artistic preparation -- 10. Guidelines for successful shooting -- 11. Guidelines for successful acting -- 12. Pilot testing -- 13. Major checklist.