TY - BOOK AU - Basu, Partha Pratim, ed. AU - Chanda, Ipshita, ed. TI - Locating cultural change: theory, method, process SN - 9788132118886 PY - 2011/// CY - New Delhi ; Thousand Oaks : PB - SAGE Publications, KW - Social Science KW - Social change -- India KW - India -- Social conditions KW - Popular culture -- India. N1 - Introduction : locating cultural change : process and method -- Jassi Jaisi Koi Nahin and makeover of Indian soaps / Abhijit Roy -- Foreign babies/Indian make : outsourcing reproduction in the age of globalization / Modhumita Roy -- Nationalism, television and Indian cricket in global mediascape : where has the local gone? / Manas Ghosh -- Bollywood and the Mumbai underworld : reading Satya in retrospect / Rajdeep Roy -- Translating India today : local cultures, global ambitions and colonial hangovers / Sayantan Dasgupta -- Kya Hum Pehle Kabhi Yahan Aye Hai : returning to look at the "Indian" in Indian cinema through Farah Khan's Om Shanti Om / Ipshita Chanda -- Minority rights in India : a view from the regional press / Partha Pratim Basu -- Medical advertisement : an embodiment of culture / Dalia Chakraborty -- Just for fun : changing notions of social forms of leisure / Nilanjana Gupta and Devlina Gopalan. UR - https://evidya.sagepub.in/library/locating-cultural-change?bookId=3304&siteName=evidya ER -