TY  - BOOK
AU  - Tripathi, Nistha
TI  - No shortcuts: rare insights from 15 successful start-up founders
SN  - 9789352808267
PY  - 2018///
CY  - Thousand Oaks
PB  - SAGE
KW  - New business enterprises
KW  - Entrepreneurship
N1  - Foreword / by Rehan Yar Khan --
Introduction --
Ideation, validation and pivoting --
Girish Mathrubootham : freshworks --
Nithin Kamath : zerodha --
Paras chopra : visual website optimizer (wingify) --
Nikhil rasiwasia : fashiate --
Traction and virality --
Gaurav Munjal, Roman Saini and Hemesh Singh : unacademy --
Prasanna Sankar : likealittle --
Nandini and Ankit Maheshwari : instablogs --
Business model and fundraising --
Tarun Mehta: ather energy --
Amit Ranjan: slideshare --
Ankit Gupta: pulse --
Ankur Singla: akosha --
Sales and marketing --
Varun Aggarwal: aspiring minds --
Deepak Syal and Chakshu Kalra: greyb --
People, operations and customer service --
Jaydeep Barman: faasos --
Sameer Guglani: madhouse --
About the author
UR  - https://evidya.sagepub.in/library/no-shortcuts:-rare-insights-from-15-successful-start-up-founders?bookId=3479&siteName=evidya
ER  -