TY  - BOOK
AU  - Mahajan, Vijay 
AU  - Warelow, Kathy 
TI  - Rise of rural consumers in developing countries: Harvesting 3 billion aspirations
SN  - 9789386042316
PY  - 2016///
PB  - SAGE
KW  - Business and Management
N1  - Foreword by A. Didar Singh and Nirankar Saxena; Preface: A Rural Odyssey; Acknowledgements; RECOGNIZING THE RURAL OPPORTUNITY; The Rural Consumer Opportunity; Planting the Seeds of Prosperity in the Rural World; The Influence of Religion in the Emerging Rural World; GROWING AND REAPING RURAL OPPORTUNITY; Growing Consumers in Emerging Rural Markets; Plowing New Routes to Rural Markets; Seeding Innovation and Prosperity Through Technology; Harnessing Innovation to Solve Social Problems; THE RURAL CHALLENGES; The End of the Last Mile; Index
UR  - https://evidya.sagepub.in/library/rise-of-rural-consumers-in-developing-countries?bookId=2473&siteName=evidya
ER  -