Rise of rural consumers in developing countries: Harvesting 3 billion aspirations/
Vijay Mahajan, Kathy Warelow
- SAGE, 2016.
Foreword by A. Didar Singh and Nirankar Saxena; Preface: A Rural Odyssey; Acknowledgements; RECOGNIZING THE RURAL OPPORTUNITY; The Rural Consumer Opportunity; Planting the Seeds of Prosperity in the Rural World; The Influence of Religion in the Emerging Rural World; GROWING AND REAPING RURAL OPPORTUNITY; Growing Consumers in Emerging Rural Markets; Plowing New Routes to Rural Markets; Seeding Innovation and Prosperity Through Technology; Harnessing Innovation to Solve Social Problems; THE RURAL CHALLENGES; The End of the Last Mile; Index.