TY  - BOOK
AU  - Gautam Mahajan
TI  - Customer Value Investment: Formula for Sustained Business Success
SN  - 9789352800490
PY  - 2007///
PB  - SAGE
KW  - Business and Management
UR  - https://evidya.sagepub.in/library/customer-value-investment?bookId=3011&siteName=evidya
ER  -