TY  - BOOK
AU  - Jagdeep Kapoor
TI  - Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers
SN  - 9789352802562
PY  - 2009///
PB  - SAGE
KW  - Business and Management
UR  - https://evidya.sagepub.in/library/twenty-four-brand-mantras?bookId=3156&siteName=evidya
ER  -