TY - BOOK AU - Chattopadhyay, Rohitashya TI - Understanding India: cultural influences on Indian television commercials SN - 9789351504115 PY - 2014/// PB - SAGE KW - Business and Management N1 - Going home -- India changing -- Visualizing India -- India batting -- Feminine India -- Consuming india UR - https://evidya.sagepub.in/library/understanding-india?bookId=2827&siteName=evidya ER -