TY  - BOOK
AU  - Kumar, V. 
TI  - Profitable customer engagement : concept, metrics, and strategies
SN  - 9788132118312
PY  - 2013///
PB  - SAGE
KW  - Business and Management
N1  - List of IllustrationsList of AbbreviationsForeword : From a Thought Leader by David J. ReibsteinForeword : From a Business Leader by J. Patrick BewleyPrefaceIntroduction to Customer EngagementMetrics for Engaging CustomersBrand: "Is That What You Think of Me?"Valuing Customer Contributions: The Future Looks Green!Linking Brand Value to Customer ValueCustomer ReferralsCustomer Influence Value: Really! Where Did You Hear That?Please Help Us Help You ...Managing Customers in a Multi-dimensional WorldGlossaryIndexAbout the Author
UR  - https://evidya.sagepub.in/library/profitable-customer-engagement?bookId=2625&siteName=evidya
ER  -