TY  - BOOK
AU  - Pelle, Stefano
TI  - Understanding emerging markets: building business BRIC by brick
SN  - 9789352800650
PY  - 2006///
PB  - SAGE
KW  - Business and Management
N1  - What is an emerging market? --
Main characteristics --
The BRIC countries --
Market opportunities --
The emerging middle class --
Starting off --
Common mistakes --
First mover advantage --
Own forces vs. partnership --
Working environment --
Internal resources --
External forces --
Building the business model --
Entry strategy : trading or manufacturing? --
Engineering the marketing mix --
The importance of ethics --
Sustainable development --
Red tape, corruption and values --
Corporate social responsibility (CSR) --
Emerging global challengers --
The emerging companies --
A new geopolitical scenario
UR  - https://evidya.sagepub.in/library/understanding-emerging-markets?bookId=3042&siteName=evidya
ER  -