TY  - BOOK
AU  - D'Cruz, Premilla 
TI  - Thinking Creatively at Work: A Sourcebook
SN  - 9789352801114
PY  - 2008///
CY  - Los Angeles
PB  - Sage
KW  - Business and Management
N1  - Understanding the Sphere of Creativity
Getting Oriented
Initiating Ideation
Thinking Laterally
Relayering; Fantasy Trails
Essential Brainstorming
References
UR  - https://evidya.sagepub.in/library/thinking-creatively-at-work?bookId=2502&siteName=evidya
ER  -