TY  - BOOK
AU  - Sarin, Sharad 
TI  - Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation
SN  - 9789386042248
PY  - 2015///
CY  - Los Angeles
PB  - Sage
KW  - Business and Management
N1  -  I. Thinking about B2B Brands
1. Brands and B2B Markets: Putting Things in Perspective
2. Organizational Buying and Role of Brands: The Indian Perspective 3. Brand Management and B2B Marketers: A Deeper Probe

II. Creating Corporate Brands: The Key Asset of Any B2B Brand
4. Brand Tata: Leadership with Trust
5. Brand L & T: Nation Building to Building Nations
6. Brand Infosys: An Iconic Brand Reinventing Itself 

III. Brand Communications
7. Managing Marketing Communications for B2B Markets
8. The Emerging Power of Digital Media for B2B Brands

IV. Holistic Brand Management
9. Holistic Brand Management: Seven Cases of B2B Brands

V. The Future Challenges
10. Beyond Exports: Creating Indian Global Brands
11. Rekindling their Aspirations through the Idea of Brands
12. Reflections and Afterthoughts
UR  - https://evidya.sagepub.in/library/strategic-brand-management-for-b2b-markets?bookId=3369&siteName=evidya
ER  -