TY  - BOOK
AU  - Bose, Derek 
TI  - Brand Bollywood: A New Global Entertainment Order
SN  - 9788132102786
PY  - 2006///
CY  - New Delhi
PB  - Sage
KW  - Social Science
N1  - First Day First Show: Perishable Commodity --
Delivery Platforms --
Integrated Solutions --
One Size Fits All: Vanishing Formulas --
Market Research --
Missing Links --
Distribution Is God: Growth Drivers --
Distributors' Dilemma --
Video Boom --
Riding the Air Waves: Tuning In --
Niche Channels --
Digital Migration --
Battle of the Screens: Personal Computers --
Animation and Gaming --
Mobile Telephony --
Let the Music Play On: Signposts --
Partnering Progress --
Music Theft --
Crime and Punishment: Government Intervention --
Borderless Crime --
Content Regulation --
Rise of Consuming Classes: Consumption Patterns --
Technology Effects --
Big Picture --
Reviving Lost Mojo: Shifting Paradigms --
Regulatory Intervention --
Last Mile Environment --
Back to the Future: Portfolio Management --
Global Powerhouse --
Road Map Ahead
UR  - https://evidya.sagepub.in/library/brand-bollywood?bookId=3852&siteName=evidya
ER  -