Basu, Sujoya

Gender stereotypes in corporate India: a glimpse/ Sujoya Basu. - New Delhi ; SAGE India, 2008. - xv, 219 pages : illustrations ; 18 cm

Stereotyping is everyone's business : an introduction and overview -- Gender research : different perspectives and impact on women managers -- Formation and maintenance of stereotypes : the role of contact -- Exploring Indian managerial gender stereotypes -- Measures of inaccuracy in stereotypes -- Exploring relationships between contact and inaccurate stereotypes -- Does contact help reduce inaccurate gender stereotyping? -- The implications : where we stand and what we need to do.

9789352801015


Business and Management
Women -- India. Sex role -- India. .
Stereotypes (Social psychology) -- India.
Sex differences (Psychology) -- India