TY  - BOOK
AU  - Fernandez, Joseph 
TI  - Corporate communications: a 21st century primer
SN  - 9789352800292
PY  - 2004///
CY  - New Delhi : 
PB  - Response Books
KW  - Business and Management
KW  - Business communication
KW  - Advertising.
KW  - Public relations
KW  - Communication in management
N1  - The 21st century corporate: in the beginning -- Corporate communications: a brand new world -- The domains of influence: audiences, communities and publics -- Advertising: beyond the brand -- Public relations: into the strategy realm -- The traditional media: between the lines -- The new media: across the digital divide -- Businesses and non-profit organizations: communication is commitment -- Companies and corporations: communicating the corporate -- The corporate communicator: from signposts to milestones
UR  - https://evidya.sagepub.in/library/corporate-communications?bookId=2994&siteName=evidya
ER  -