TY  - BOOK
AU  - Ares, Gaston,  ed.
TI  - Methods in consumer research, volume 1
SN  - 9780081020890
PY  - 2018///
PB  - Elsevier
KW  - Consumer behavior
N1  - Part I: Introduction
Part II: Qualitative Techniques
Part III: Liking and Beyond
Part IV: Consumer Segmentation
Part V: Influence of Extrinsic Product Characteristics
UR  - https://www.sciencedirect.com/science/book/9780081020890
ER  -