TY  - GEN
AU  - Sitkin, Alan
AU  - Bowen, Nick 
TI  - International business,challenges and choices
SN  - 9780198713517
U1  - 650 
PY  - 2013///
CY  - New Delhi
PB  - Oxford Univerity Press
KW  - International  Business
N1  - Introduction 
Key Players
Cultural Perspectives 
International Strategy
International Functions
ER  -