Case studies in marketing: the Indian context/
R. Srinivasan
- 7th ed.
- New Delhi: PHI Learning, 2018.
- xx, 383 p. : ill. ; 24 cm.
Part I: MARKETING- Case 1. HMT: Machine Tools Division. Case 2. Oilseeds Growers Cooperative Society. Case 3. Retailing, Advertising, Marketing and Merchandising Services. Case 4. HMT Watches. Case 5. Bharat Heavy Electricals Limited. Case 6. Bharat Earth Movers Limited. Case 7. British Physical Laboratory. Case 8. Indian Garments. Case 9. IDE Drip Irrigation System for Microirrigation. Case 10. Hindustan Unilever Limited. Case 11. Retail Industry. Part II: INTERNATIONAL MARKETING- Case 12. Infosys Technologies Limited. Case 13. Oracle Financial Services Software Limited (Formerly known as i-Flex). Case 14. Gillette India. Case 15. SAP India. Case 16. Global Marketing in Wipro: Growing in Strength. Case 17. Ace Designers. Case 18. Mysore Sales International Limited. Case 19. New Government Electric Factory Limited, Bengaluru. Part III: SERVICES MARKETING-Case 20. Hotel Taj West End, Bengaluru. Case 21. Standard Chartered Card: Credit Card of Standard Chartered Bank. Case 22. Karnataka State Tourism Development Corporation. Case 23. Hotel Ashok, Bengaluru. Case 24. East-West Airlines: A Failed Experience. Case 25. Sterling Holiday Resorts. Case 26. Thomas Cook: To Be or Not to Be? Case 27. Namdhari's Fresh. Case 28. DaimlerChrysler. Case 29. Charter Aviation Services. Case 30. Cafe Coffee Day. Case 31. 3G Network in India. Case 32. The Indian Airline Industry: Will the Flight be Smooth?