Young, Richard O  <br/><br/>
Presuasive communication: How audiences decide / 
Richard O. Young 
 - New York,  Routledge:  2017. 
 - 464 p.  HB 
<br/><br/>Part I. Understanding rational decision making<br/>Part II. Understanding intutive decision making<br/>Part III. Understanding emotional decision making... 
<br/><br/><label>ISBN: </label>9781138920361 
<br/><br/><label>Dewey Class. No.: </label>658.45  / YOU/P