TY  - GEN
AU  - Kotler, P
TI  - Marketing management and hospitality and tourism markets
SN  - 9789332586260
U1  - 647.940688 
PY  - 2005///
CY  - Noida
PB  - Pearson
N1  - 1. Understanding the hospitality and tourism marketing process
2. Developing hospitality an tourism marketing opportunities and strategies
3. Developing the hospitality and tourism marketing mix
4. Managing hospitality and tourism marketing
ER  -