Kotler, P <br/><br/>
Marketing management and hospitality and tourism markets . 
P Kotler...[at el.] 
 - Noida:  Pearson,  2005. 
 - 680 p.  PB 
<br/><br/>1. Understanding the hospitality and tourism marketing process<br/>2. Developing hospitality an tourism marketing opportunities and strategies<br/>3. Developing the hospitality and tourism marketing mix<br/>4. Managing hospitality and tourism marketing 
<br/><br/><label>ISBN: </label>9789332586260 
<br/><br/><label>Dewey Class. No.: </label>647.940688  / KOT/M