TY  - GEN
AU  - Berger, Arthur Asa
TI  - Essentials of mass communication theory
SN  - 9780803973572
U1  - 302.230973 
PY  - 1995///
CY  - California
PB  - SAGE Publications Inc.
N1  - 1. Making sense of mass communication
2. The artwork (or text)
3. Media
4. The audience
5. America/Society
ER  -