Communicating India's soft power: Buddha to Bollywood
- Los Angeles: Sage, 2016.
- ix, 253 p. 22 cm
Originally published: New York, NY : Palgrave Macmillan, 2013.
Includes bibliographical references (pages 203-225) and index.
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
9789351508168 (PB)
Communication and culture--India. International relations and culture--India. Communication, International. Mass media policy--India. National characteristics, East Indian.