TY  - GEN
AU  - McQuarrie,
TI  - The market research toolbox:A concise guide for beginners
SN  - 9781452291581
U1  - 658.83 
PY  - 2016///
CY  - USA
PB  - Sage publications Inc
N1  - 1. Introduction
2. Archival Research
3. Qualitative Research
4. Quantitative Research
5. The Big Picture
ER  -